You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. You'll use a multi-channel approach to analyse and interpret data. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Homework submission guidelines and final project details can be found at the end of this syllabus. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. The Columbia Advantage 01 Academics The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Please enable Javascript for full functionality. Work with R&D organization to design a new product or technology. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. %
Finance & Accounts. Mar 2016 - Apr 20171 year 2 months. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Instructions for faculty to add a syllabus or biography link. Supervised on-the-job business experience in the field of marketing. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. <>
Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. A Personalized and Global-Focused Curriculum. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. N31a\nZ{ 0
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VHe0V;WVi Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . endstream
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MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. 3 0 obj
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Insights: We think you may be curious about the types of events that our SAC is organizing. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. 59 0 obj
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Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. 2 0 obj
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D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Pe 8oZ |FO ;9
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Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Presentations by faculty, visiting researchers, and advanced students. {[P The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. * ) As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. 4 0 obj
Education. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H
hY*HABC9wA Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) You may EMAIL the SAC. For more information about this program please fill out THIS FORM. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endstream
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ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. d_"Y"WjJg
VxI^Vi $'=5. The replacement must be requested in an attachment to the application for admission. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. ** If not completed as a required course. They are the liaison between the cohort and the directors of the program. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Prerequisite: MKT 445. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. endobj
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Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Your session has ended. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Contact: We would love to tell you more about all things that SAC does. A series of Masters of Marketing Seminars are scheduled each fall. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Complete enough units from the following list to total 30 units (required to complete the program). Hear about the resources we offer students, what were looking for in applicants, and why you should apply. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. 2 0 obj
A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Hn@~9H&ubG&Py
nqHQ{vg DW6C!%e==/ky_mxfKlnG(f hbbd``b` MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. 690 0 obj
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Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Examination of strategic decision making in marketing channels. 112 0 obj
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BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Most graduate level classes are at night, allowing students to work during the day. An introduction to the changing world of a connected consumer. Review and discuss current research in Marketing. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . They can take an additional two full-term courses at no extra charge. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Recommended during student's final semesters. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+
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qQ}A>h9.) I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. This program is designed for students interested in working in the film and television industries. 102 0 obj
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