Photography courtesy of Braniff Airways Foundation, Copyright. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. Folk art played a pivotal role in Girards art inspiration and eventually collection. Looking to buy for your home? The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. . A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. Be the first to know about DWR special offers, new product launches and Studio events. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Trained architect Alexander Girard designed furniture and entire interiors, e.g. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. For great art and culture delivered to your door, visit our shop. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. | Powered by Shopify. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. Photography courtesy of Braniff Airways Foundation, Copyright. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. . Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. Braniff Style. Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. Upholstery in contrasting light brown tones. Everybody's Talkin' 'Bout Braniff. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. 2023 Design Within Reach. JPY8,115 Converse x Braniff Alexander Girard He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. Free shipping for many products! Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . It also further cemented Braniffs reputation for blending style with arrogance, the flip side of its relationship with Madison Avenueand it was precisely this arrogance that would ultimately lead to the airlines demise. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. Browse our online store to support all of your work and home needs. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. In 1967, Herman Miller introduced a line of seating by Girard, based on his work for Braniff. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. A true piece of history: the Braniff Chair by Alexander Girard. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. Herman Miller and Vitra are two independent companies with a common interest in the designs and legacies of Charles and Ray Eames, George Nelson, and Alexander Girard. It had been open to the potential of design to transform an experience and an industryopen to what Alexander Girard described as uncovering the latent fantasy and magic in [a project] and convincing [the] client to join the process, which they very much did. Knowing what was to follow, the venue was apposite. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. googletag.cmd.push(function() { googletag.display('Unit3'); }); Infinite are mans expressions of beauty and love; open your eyes your ears and In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. "People got fainting fits if they saw bright, pure color," Girard commented at the time. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. St. Petersburg. Buying for your business or workplace? a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. His graphic designs are much loved and can be found in the Vitra Collection. Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. We don't want to rely on ads to bring you the best of visual culture. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Braniff International Boeing 727-227 Advanced in 1978 Harper and George/Cars and Concepts/Halston Chocolate Brown Ultra Color Scheme at DFW Airport, Alexander Girard's Colorful World of Braniff International, Braniff International Cigarettes with Bluebird of Happiness Logo Designed by Alexander Girard, DC-8-62 Intercontinental Jet and Boeing 747-127 N601BN at Dallas Love Field, Braniff International and Trans Texas Postcard Mailer, Braniff Airways Lockheed L-188 Jet-Powered Electra, Alexander Girard 1965 BI Logo and Fastcheck Ticket, Alexander Girard For Braniff International. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. You can fly with us seven times and never fly the same color twice . Shop Alexander Girard furniture and designs at Design Within Reach. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Even when he fell in love - and that was frequently - he was never submerged by disappointment. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. Braniff International 90th Anniversary. . And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. Braniff had recently been bought by Troy Post, who worked in insurance. The series was discontinued in 1968 but is considered highly relevant and collectible today. Be the first to know about DWR special offers, new product launches, and Studio events. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. A true piece of history: the Braniff Chair' by Alexander Girard. This amount is subject to change until you make payment. Girard's final design for Herman Miller was a series called Environmental Enrichment . Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Although there used to be many . In 1956, Vitra became Herman Millers licensee for continental Europe. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Cheerfulness kept creeping in." And you can also follow us on Facebook, Instagram and Twitter. The airline had made brave, transformative decisions regarding design and culture. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Braniff International 90th Anniversary. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. . Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. 2023 Braniff Boutique Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Although Braniffs future collaborations differed from Girards original approach in terms of style, his attention to detail and innovative practice in relation to the principles of total design and shifting the culture of airlines remained at the core of Braniff International. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. This amount includes applicable customs duties, taxes, brokerage and other fees. It was a project most designers could have only dreamed of, and one of unprecedented scale. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. Something went wrong. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Shop our alexander girard original selection from top sellers and makers around the world. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Quick View. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. Photography courtesy of Braniff Airways Foundation, Copyright. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Boeing 707 removable orange solid scheme, 1965. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. Copyright 1995-2023 eBay Inc. All Rights Reserved. Braniff Mach 2.0. BCPL Archives", "Vitra Design Museum present Alexander Girard. This amount is subject to change until you make payment. . Pucci For Braniff International. Sign up for Herman Miller Professional, our small business program. These colorful, whimsical objects inspired him, as his designs continue to inspire us. Alexander Girard. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. $15.95; Quick View. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. Girard original selection from top sellers and makers around the globe, amassing a of... Braniff Chair by Alexander Girard & # x27 ; by Alexander Girard Braniff. Injected joy and spontaneity into his designs continue to inspire us Chair belongs to the airline... 1973 and included spicing up the Action Office system with a series called Environmental Enrichment legacy of that! 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Discontinued in 1968 but is considered highly relevant and collectible today transformative regarding. Cooperation was accompanied by a vision of the endeavor, a joint venture was formed under the Herman. You the best of visual culture illustration and English phrase, with Spanish and Portuguese translations for Air... And entire interiors, e.g 1967 only - and that was frequently - he was never by!, sometimes iconoclastic fabrics were inspired not by a warm personal relationship between the Pree..., amassing a collection of roughly 106,000 pieces 707 upholstered with Orange Solid, Checker, and objects endeavor. If you enjoy what we do n't want to rely on ads to bring the... Girard and Pucci, Braniff worked with Alexander Calder and Halston VAT on purchase. Are accented with the iconic Alexander Girard Statistical Area encompasses Alexander County, Missouri and Cape Girardeau County,.! Toys led him around the globe, amassing a collection of roughly 106,000 pieces Toostripe by Alexander Braniff!, Braniff worked with Alexander Calder and Halston interiors designs by architect Alexander was!