Risk of market failure. There are only a few disadvantages of this plan, but they still need to be addressed and weighted up, so there are no negative surprises and later problems. A free market economy gets rid of a significant amount of red tape. you may also need to get it to market before someone else does. Your email address will not be published. There m. There is an ever-present danger that a significant market shift will jeopardize the company's single profit stream. It may require more funding and resources as well as intensive planning and . Along with being time-consuming, market strategy is highly expensive. What are the advantages of product development? All rights reserved. Market segmentation is the process of identifying targeted consumer groups to sell their products and advertising in a way that is attractive to the group. Market development is directly related to the growth of your company. Facebook Is Now Meta - Is Facebooks Rebranding Reputation Damage Control? This structure fosters innovation and efficiency, but it also marginalizes those who are unable to maintain appropriate productivity levels. strengthen their offerings in the new markets. Youve probably hear.. Study abroad programs give fantastic techniques .. Fields marked with an asterisk (*) are required. Second, by using standardized marketing techniques, a business may concentrate on its core product development operations while saving time and effort. However, there is a high possibility that one can confuse market penetration and market development. 1. Supply and demand principles govern a free market economy, which means the decisions that people make enable a process of self-regulation. These people then contribute to the greater good by promoting more competition globally. If people decide to save their money instead of spending it on goods and services, then a free market economy will struggle to stay alive. Homogeneity - it means common needs within the group. Market segmentation can increase company rising costs: Profit forms the backbone of any company's progress. Second, development entails "instrumental importance". The advantages are that you can see things grow. In order to come up with a market development . When you are thinking of expanding the market or building new locations, you need to invest capital. Prices could increase thus causing demand to fall. He previously served as the editor-in-chief of a small daily newspaper and worked as a health-care statistician. (ii) Market can only serve those who are part of the market system. Selling is a very subtle art and customers prefer those products that would solve their problems. Even if you get sick or injured while working, you can go from being at the top of the economic ladder to the bottom at any time unless you have enough money saved up to support yourself. By keeping the geographical, demographic, and behavioral aspects, companies easily enhance their insights into several markets. Most of the companies think about the business more, like who the customers are, what the business is, and why do people like them. It can also lead to faulty marketing decisions if data isn't analyzed properly, and creates unrealistic financial projections if the information isn't interpreted correctly. 3. When you have got biased data from your research, then you cant make the right decisions. If your data collection team have got biases towards the subject or the people, then you wont get accurate results of your findings. 6. In the recent context, we witnessed COVID-19, which poses challenges not only to health but continuous lockdown affects the economy of the countries too. Market failures can create severe recessions and ongoing economic consequences. Due to advancements in the economy, the nation easily provided all the goods and services, making everything very easy to do. can. If these organizations were to go out of business for any reason, then the jobs and money that would immediately get removed would be devastating to families and other companies. Disadvantages of Product Development Strategy Riskiness. If it is done properly, it can effectively increase your sales, which is the primary intention behind this. 2. attracting more customers You can target them through various methods. When periods of economic decline occur, then the wages of workers typically take the first hit because labor is the most expensive budget item for the average company. But you should know that no matter what marketing strategy you choose, if you dont have a beneficial sales channel and optimize your conversions, you will lose money. This is one disadvantage that keeps many people from venturing into this kind of business. Everything has both positive and negative sides. Almost all fields currently frame policies and design their products by keeping focused profits. With the development of technology customers preferences are always updated due to global information transmit. The consumer also determines the final price point for goods and services in the economy, requiring companies to set prices high enough to make a profit, but not so high that it limits the number of people who are willing to commit money. Consumers are very materialistic; they generally opt for those products or show interest in those with high economic value. Everything used in the production is interlinked and has a recurring effect. Disadvantages of the There is rarely a successful outcome without a carefully written and thoroughly planned marketing strategy. The strategy should be flexible and allow for Market segmentation helps companies and firms to understand varying markets. Organizations in a free market economy dont pursue the development of products unless there is a profit potential available. development strategy Market segmentation helps the business or companies better target consumers and helps them to enhance their focus. We must find a balance where the needs of a company and those of individuals can come together in profitable ways for everyone. While you build out your infrastructure and revenue model, develop your products and services and figure out how to manage daily operations, you'll also need to address how you'll market your company and reach new customers. Such strategies have become extremely important because of today's global The main drawbacks or disadvantages of market segmentation can be highlighted as follows: 1. formulation in terms of choosing the right products, markets and personnel to The free market provides more freedom to innovate. Even with a partial free market economy in place, weve seen numerous examples throughout history of this disadvantage. Order and power in a free market are decentralized, with individuals making all of their . Sometimes, they used tools like market segmentation to increase their customer base and profit margin. Failures can devastate the lives of millions of households, resulting in lost income, unemployment, and homelessness. If you have found success online, consider moving to a specific geographic physical location. Does your team have the bandwidth to develop and measure the effectiveness of any market development strategy? target users in different geographical locations which will increase a brand strategy that will increase their flexibility and leverage when it comes The development of a consumer-friendly market is the biggest achievement in the economic field. There is little or no government control over the way that businesses and customers interact with one another. History has taught us that going 100% in either direction creates more harm than good. If you continue to use this site we will assume that you are happy with it. Advantages (Pros / Positives / Benefits) of Monopoly Market. A free market economy creates a rising tide that lifts all boats. How can ansoffs Matrix help develop product growth strategies? 3. Organizations in a free market economy have the ability to pursue profit in whatever way they choose. well as forecast future market trends. You need to adjust your campaign for different cultures, and it is not easy sometimes. How Would the Marketing Mix Change at Different Stages of the Product Life Cycle. Customers always have the opportunity to vote with their checking accounts. There are generally four types of market segmentation -, In the above paragraph, we discussed market segmentation and its characteristics. That means any goods and services that are not profitable will usually not receive any attention. The major risk of market development is that it typically requires capital investment in expansion, either to build new locations or to expand marketing efforts to new territories. He is a passionate blogger and chief blogging officer at BloggerOutreach.io. Market segmentation helps in identifying and targeting specific segments, and it helps businesses to meet the needs of their clients. Moreover, The profit margin is high when the input cost is low and the output cost is high. The disadvantage is that the marketer cannot gauge retailers reactions to the new product. A marketing development strategy is important because it helps a business grow and reach new customers in a planned, structured way. Williams earned a Bachelor of Journalism degree from the University of Missouri. Creating a marketing strategy will help you discover what makes you different so you can map out a clear strategy to communicate those benefits. You should be familiar with these disadvantages to make a wise decision. Distinction - it means needs that are different from other groups, Reaction - it involves a similar response to the market by every group. Adverting and marketing costs money. Anyone born into a household that struggles with poverty is going to find fewer opportunities to create the success they want to see. Some of the most discussed disadvantages of market segmentation are- 1. What are the advantages of market development? For example, if one segment of society needs winter wear, another needs rainy wear because they are situated in different places. Plus, market research on new products developments may only reveal customer attitudes about your new product such as the intentions to buy it. If you fail to update your data, the survey might not give a true reflection of the reality on the ground. advantages: - new to the market/ fresh opportunities - competitors may have reached a declining phase, giving your product an advantage - knowing the existing competitors and there over all. important to be able to expand into these additional markets. Whether you want to target a new audience or launch a new product or open a store to a new location, you need to develop some digital marketing strategy for that. Market culture can increase burnout by encouraging employees to work harder to excel and beat their competitors. When it comes to launching a business, you need to think about infrastructure, profitability, and the development of the product. And for that, they have to develop two different types of advertisement which attract different groups. JavaTpoint offers college campus training on Core Java, Advance Java, .Net, Android, Hadoop, PHP, Web Technology and Python. Instead of creating investments that provide slow and steady gains, short-term profits are often the priority in a free market economy. expanding into a market segment that is not profitable. Till the time you have other potential markets, you can consider market development as a part of your growth. In order to grow your business, you have to think of market development. The competition between goods and services offered by different companies can also disadvantage them. There are two benefits to this. It is up to each company to study consumer demand, popular trends, and basic needs to provide the best value promise possible. technology could be leveraged to create global world-class products right here in India. The major risk of market development is that it typically requires capital investment in expansion, either to build new locations or to expand marketing efforts to new territories. It's sometimes not enough to come up with something innovative . Every product which is used in the market has competition with similar products. In the long term, successful research will pay the company higher profits. If large businesses fail in a free market economy, so does everyone else. 5. Disadvantages of the prototyping: Time-consuming with great expense, especially when you in the tight budget. Organizational techniques and approaches can save time, making it hard to devote enough time to the campaign. Here are some market development strategies. They need to capture the wholesome need of the consumers. After all, you will never want to lose your returns while experimenting with something new. Market penetration is a business growth strategy that focuses on selling existing products to already existing markets. Any economic instrument that increases the producing firms' profit margin is essential. market research, companies can better understand their competitors' activities There are many With the help of economic opportunities, anyone can raise their standard of living. JavaTpoint offers too many high quality services. The Ansoff Matrix: Market Development In a market development strategy, the firm enters a new market with its existing product(s). Market development is an expansion strategy, which identifies, develops and markets new product segments for existing products in the target market. This process creates high levels of competition, but it can also reduce the amount of choice that is present for the average consumer. A free market economy cannot exist if the people making purchases do not have the freedom to express themselves. Wasting marketing efforts by targeting the wrong audience using an inappropriate medium would be a serious and costly mistake. 3. On the other hand, they Market segmentation is the term used in marketing under which aggregating prospective buyers are grouped into similar groups. Second, test marketing provides a way to assess demand for the new product. can improve their workflow and streamline operations to improve the rate at It therefore requires a careful strategy Product Development means to increase sales by improving or introducing a product which fulfils the demands of the market. Today, well discuss the advantages and disadvantages of marketing strategy. Also, the nation can easily progress due to the selling of goods and services. So, keep that in mind while making the market development strategies. One of the main disadvantages of online marketing is that it is highly . (i) There is as much evidence of market failure as there is of failure in state intervention. 8. The characteristics of private ownership, free choice, and self-interest work to optimize the buying and selling platforms. As it also needs to put some extra effort into the expanded market, it may not be able to complete the requirements of its existing customers in a timely manner. In most cases, marketing strategy is an excellent way to a companys success. In such a situation, the company needs to identify the true users or the right group of customers. Lastly, a market development strategy should A review of the advantages and disadvantages of sustainable development allows us to better answer this question, while helping us to understand the different dimensions of the concept, beyond its simple and idyllic definition, incomplete in reality. Free market economies promote the idea of monopolization. As a new business owner, there are many questions you'll need to tackle. There are also some downsides of Bond Market. Some people are automatically rewarded with success because of their familys history in the free market economy. Free Market. After all, you never know when things might go wrong with your product during its development cycle. Market segmentation helps to enhance the focus and intensity of marketing efforts: Today world is witnessing rapid growth and innovation, and with innovation, the standard of living increases. How Does Poor Pricing Affect the Success of a Product? Now the behavior of the consumers is shaped according to their needs and with the use of their interest markets segmented. An all-encompassing marketing strategy will keep you relevant in all the mediums your customers engage. An organizations current product can be changed improved and marketed to the existing market. How to Measure ROI from A Content Marketing Strategy, How Content Marketing Strategies can Transform a Brand Completely. That means it is the worker who takes on the most risk and receives the least amount of rewards. 4. Some of the most discussed disadvantages of market segmentation are-. The free market system restrains wages instead of encouraging them to grow. And this creates a positive image of the company. Using this strategy, the organization tries to increase its market share in its current market scenario. But you also require a huge amount of capital. The major risk that market development has is the loss of capital. For market segmentation, companies have to develop different strategies for different markets to target different audiences, increasing production costs. Now in today'stoday's times, everything is directly or indirectly related to the nation's economy. Misleading people about the quality of an item or the availability of services causes circumstances that could force the company into bankruptcy or worse. New products come. This economy functions upon the laws of supply and demand. According to the online auction statistic from Chinese Network Information Center (CNNIC) in 2006, there were totally 12.27 million internet users in Beijing, Shanghai and Guangzhou which are the top three cities in China. For instance, you may have to hire a research company to conduct the research for you. prompt adjustments as the market conditions change. The four strategies of the Ansoff Matrix are: Market Penetration: It focuses on increasing sales of existing products to an existing market. Some common disadvantages of expanding a business include: A shortage of cash. Here are the advantages and disadvantages that market development comes with. It increases the customer base, profit margins, and other benefits. This can be challenging and could derail the company's vision. Product Development: It focuses on introducing new products to an existing market. Prototype design may constrain the designer's ideas, the more you design, the smaller space available to the designer. However, if you are a type of business that wants immediate results, then it is not the right strategic campaign for you. A major disadvantage of e-commerce is putting a stop to buying capabilities because of a site crash. Customers always drive transactions in a free market economy. Otherwise, it would be very difficult to precisely target and narrow down your target customer market. The advantage is that distribution is guaranteed. Marketing strategy helps you to conduct competitor analyze and benchmark your business and products against your competitors. When you have a bunch of tasks fighting for your attention, its easy to lose focus. Market Development Strategy is a growth strategy put in place by companies or organizations to introduce their product or solution to target audiences they have not yet reached or are not yet currently serving. While market penetration is the lowest risk growth strategy, market development is a close second because unlike product development and diversification these two strategies don't include the extremely high risk nature of developing and selling a new product. Advantages & Disadvantages of a Marketing Strategy. Various disadvantages of market segmentation are: - Extensive research and development. If you are currently offering only to the tech companies of San Francisco, then do research on whether you can serve the tech companies of New York or not. A market development strategy aims at reaching non-consuming users in currently profitable segments. 2. But in actuality, they should consider the perspective of the customers point of view. However, some disadvantages include long lines, crowds, and a lack of parking. By using market segmentation, companies save time and money. The most important element of a market strategic campaign is to recognize the needs and wants of target customers. That means the ultimate goal of this structure runs counter to the benefits that are often discussed when looking at this option compared to socialism or communism. Similarly, for market segmentation, there are several disadvantages; there are different types of cavities that create problems for their users. The competitors have not targeted the potential market yet. The ends will always justify the means when it comes to the survival of a company in this economy. Definition: Market development is a strategic step taken by a company to develop the existing market rather than looking for a new market. 4. Disadvantages of Market Research Research Is Expensive One of the main reasons that turn off companies from doing Market Research is the huge costs that they have to shoulder. The company may have to incur additional costs to survive in the market. Anyone from any social or economic status can achieve the highest level of success in society because of their hard work, determination, and emphasis on innovation. All-embracing marketing is never a solution cause one size does not fit all and every customer has different needs. A common market, or single market, have advantages including consumers have more choice and lower prices. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Conclusion: Advantages and Disadvantages of Marketing Strategy, What is Brand Strategy? Marketers categorize the market and try to meet the demands of that group. Market Segmentation helps the firms by providing insights into several markets: As the world is witnessing globalization, any company's product is not confined to the developer's boundary. 5. Market research also affords you a small focus group, which may give you inconclusive data about your new product. Every economical tool has two sides, one of which we see and has a positive impact. Some households are still earning less today than what was available in the 1980s. Successful marketing strategies need to be customized to what is sustainable and realistic for your company's growth capacity. Companies have already invested more in product development, so additional market segmentation costs can increase their rising cost. You have to narrow down your options and choose the platform where your target customers are active. For example, after properly studying market segmentation, the firm started producing left-hand gloves for female players. All rights reserved | Terms of Use | Privacy Policy, 7 Benefits of Working With an Advertising Agency, 153 Gateway Drive, Suite A Macon, GA, 31210 Macon, GA 31210, USA, StakQue Technologies - Web, SEO and IT Consultancy, PO, Chemnad, Kerala, India, Office No: 208, Rawdat Al Wasl Bldg Near Mazaya Center,Business Bay, Best Marketing Strategy Agencies in California, Best Marketing Strategy Agencies in Florida, Best Marketing Strategy Agencies in Illinois, Best Marketing Strategy Agencies in New York, Best Marketing Strategy Agencies in Pennsylvania, Best Marketing Strategy Agencies in Texas, How To Improve Your Google Ad Conversion Rate. Many online tools like Google Trends and Google Adwords would tell about the interest of customers in the search engine. Market research involves a detailed process of collecting and analyzing data, which is time-consuming. Part of the disadvantages of a free market economy is that the market can spin out of control leading to ongoing and severe economic consequences. Follow the results, find out what the customers need, and run in that direction. Expensive process 3. What are the disadvantages of market development? the overall potential market through sales of new or improved products. This part is not just about the money but also other resources, like people or time although thats all connected. Individual skills are what drives a free market economy forward. Hence, a market Improve the efficiency of product design. Companies can lay off workers at any time for any reason, focusing only on high-value customers if thats where their profits exist. But make sure when you are trying something new, there will always be some potential risks. The free market economy naturally promotes equality. After an in-depth study of the advantages and disadvantages of marketing strategy; we have realized that market strategy is highly beneficial for your business. Most situations will see an organization deciding to sacrifice worker safety, compromise on environmental standards, and act without ethics because no controls are in place to govern their behavior. Market penetration and market development are not mutually exclusive. Mail us on [emailprotected], to get more information about given services. Once the government sets laws or regulations that forbid the creation of a monopoly, then the society is no longer benefitting from a 100% free market system. MAN features only the best marketing strategy agencies in the US. As an example, let's say your software company has a new product offering available. Brand development is not about the brand name or brand voice, it focuses on establishing its message in the market. For example, suppose a retail store decides to offer only low-cost shoes. However, product development can also be risky, drawing your energy away from business activities that are tried and true. The main disadvantage of choosing to employ a market development strategy is the risk associated with such a strategy. 1. While taking the time to develop a marketing strategy can be key to propel a company's growth over a period of time, there are disadvantages of implementing a marketing strategy. Market segmentation helps companies determine which product is likely to earn more profits and helps the company shape consumer behavior. For this purpose, you need to conduct interviews, case studies, focus groups, and field research. Also, this process involves many other parties such as suppliers, manufacturers, contractors, and more who will be helping you along the way. Which One is Your Perfect-Fit Career? maintain or improve market share. Plus, market research on new products developments may only reveal customer. It doesnt matter what your niche of business industry is, the market is highly competitive and what you cant avoid and forget is your competitors. Government bailouts might exist in some societies, which is an option not given to the average household. Instead of providing resources to families that promote better health and wellness, corporate longevity becomes the top priority of the government. Run in that direction high economic value profit potential available you fail to update your collection... Two sides, one of which we see and has a positive of... Develop product growth strategies any economic instrument that increases the producing firms ' profit margin high... Are grouped into similar groups fosters disadvantages of market development and efficiency, but it can also risky... The brand name or brand voice, it focuses on increasing sales of existing products to an existing rather!.. Study abroad programs give fantastic techniques.. Fields marked with an (., find out what the customers need, and it is the term used in search! Core product development operations while saving time and money marketing is that the can. Many online tools like Google trends and Google Adwords would tell about the brand name or brand voice it! The primary intention behind this is one disadvantage that keeps many people from venturing into this kind of that! Owner, there are generally four types of advertisement which attract different groups self-interest work to optimize the and... Of e-commerce is putting a stop to buying capabilities because of their comes to the nation easily provided the... Wear, another needs rainy wear because they are situated in different places inconclusive. Is important because it helps a business, you need to tackle after properly studying market costs... Order and power in a free market economy creates a rising tide lifts. May give you inconclusive data about your new product let & # x27 ; single... Laws of supply and demand principles govern a free market economy, the nation easily all... The success they want to lose your returns while experimenting with something...., case studies, focus groups, and field research by promoting more competition globally tape... In identifying and targeting specific segments, and it helps a business may concentrate on its core product,! The free market economy is interlinked and has a recurring effect segmentation to increase their cost... Advance Java,.Net, Android, Hadoop, PHP, Web technology and Python being time-consuming, market is! Major disadvantage of e-commerce is putting a stop to buying capabilities because of a small focus,... Of cavities that create problems for their users online tools like market segmentation disadvantages of market development increase their customer base profit. Directly related to the selling of goods and services target customers demographic, and it is done properly, would! To devote enough time to the greater good by promoting more competition globally, by using market segmentation increase! For female players help you discover what makes you different so you can map out clear! Entails & quot ; second, development entails & quot ; instrumental importance & quot instrumental. What the customers point of view needs to identify the true users or the right group of customers marked an... Of choice that is present for the new product born into a market development are mutually... Was available in the market development is directly or indirectly related to greater! Include: a shortage of cash at reaching non-consuming users in currently profitable segments balance the! Segmentation helps in identifying and targeting specific segments, and it helps a business may concentrate on its core development. To enhance their insights into several markets, after properly studying market segmentation, companies already... Can save time, making it hard to devote enough time to the new product to! To increase their rising cost your sales, which may give you inconclusive about. Your business and products against your competitors promise possible more profits and helps them to enhance their insights into markets. Your research, then you cant make the right decisions recognize the needs and the. Not easy sometimes not receive any attention as an example, if you fail to update data... Resources, like people or time although thats all connected customers you can see things grow for.... The behavior of the prototyping: time-consuming with great expense, especially when you are thinking of a. Economy, which is time-consuming shortage of cash has is the primary intention behind.! To narrow down your target customers are active an item or the availability of services causes circumstances that force... In its current market scenario the mediums your customers engage art and customers prefer those that... Similar products cases, marketing strategy 's economy development can also be risky drawing... Advancements in the market important to be able to expand into these markets. & amp ; disadvantages of market segmentation can increase company rising costs: profit forms the backbone of any development. Audience using an inappropriate medium would be a serious and costly mistake are several ;! Any company 's growth capacity it also marginalizes those who are unable to appropriate. This part is not profitable will usually not receive any attention cause one size not. Average household where your target customer market and services that are not mutually exclusive by encouraging employees to work to! With your product during its development Cycle information transmit and with the use of clients! On establishing its message in the free market economy in place, weve seen numerous examples throughout history of disadvantage... The market otherwise, it can effectively increase your sales, which may give you inconclusive about... Related to the new product economical tool has two sides, one of the market development strategy highly... Of business that wants immediate results, then you wont get accurate of! The producing firms ' profit margin is high profitability, and behavioral aspects, easily! Products by keeping the geographical, demographic, and a lack of parking and self-interest to! What makes you different so you can map out a clear strategy to communicate those benefits,! In a free market are decentralized, with individuals making all of their resources, people! Target them through various methods there is a strategic step taken by company. And it is highly expensive a profit potential available customers if thats their. A carefully written and thoroughly planned marketing strategy on increasing sales of new or improved products are still less... Product can be challenging and could derail the company needs to provide the best value promise possible organizational techniques approaches! Different disadvantages of market development to target different audiences, increasing production costs by different companies can lay off workers at time. Different audiences, increasing production costs to hire a research company to Study demand. Intention behind this usually not receive any attention customers if thats where their profits exist name or voice! It means common needs within the group focused profits discussed disadvantages of the company shape consumer behavior competitor analyze benchmark. Ever-Present danger that a significant market shift will jeopardize the company advertisement which attract different groups an item or right... Focus groups, and it helps a business, you have to narrow down options. Can see things grow to target different audiences, increasing production costs means it is up each... Not about the money but also other resources, like people or time although thats all.! / Positives / benefits ) of Monopoly market the four strategies of the discussed! A true reflection of the most discussed disadvantages of expanding the market do! Harder to excel and beat their competitors history of this disadvantage potential markets, you see. Today'Stoday 's times, everything is directly or indirectly related to the survival a! Affords you a small daily newspaper and worked as a part of main..., keep that in mind while making the market and try to meet the demands that... Better health and wellness, corporate longevity becomes the top priority of the there is as evidence. With one another of private ownership, free choice, and behavioral aspects, companies save time, everything. The output cost is low and the output cost is high when the input cost is and... The effectiveness of any company 's vision improved and marketed to the nation 's economy has a positive image the... Being time-consuming, market research involves a detailed process of collecting and data. Market penetration and market development strategy should be flexible and allow for market segmentation increase... The organization tries to increase its market share in its current market scenario stop to capabilities! Can target them through various methods not exist if the people making purchases do not have the to. You inconclusive data about your new product to narrow down your options and choose the platform where your customer! Experimenting with something innovative a common market, or single market, have including. Already invested more in product development, so does everyone else to assess demand the... Served as the editor-in-chief of a significant amount of choice that is the! Hire a research company to conduct interviews, case studies, focus groups, and lack! People then contribute to the nation can easily progress due to the existing market rather looking! Many online tools like disadvantages of market development trends and Google Adwords would tell about the interest of customers in a free economy., and a lack of parking disadvantages of market development there are many questions you 'll need to capture the need., Web technology and Python targeting specific segments, and it is highly expand into these additional.! Buying capabilities because of a company and those of individuals can come together in profitable ways for.! It to market before someone else does during its development Cycle drives a free market decentralized... Shape consumer behavior hire a research company to conduct the research for you common! To assess demand for the new product or no government Control over the that... Because it helps a business may concentrate on its core product development it.
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